In a world saturated in e-everything, many businesses are re-discovering the real impact Direct Mail can offer.

Think about it; at the end of the day the mailbox is the one advertising channel that simply cannot be ignored. The Unites States Postal Service states that "many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately."

How it all comes Together
The Marketing Machine covers all the bases of your Direct Mail campaign, orchestrating the entire process from start to finish, including strategic planning, creative design, printing, and execution.

Strategic Planning
With the rising costs of postage and paper the days of investing in a Direct Mail campaign without proper planning are over. Each element of a direct mail campaign must be carefully considered to achieve the best possible response and return on investment.

The Standard considerations

• The List (demographics)
• The Offer
• Design
• Printing
• Timing 

Lifetime Value – Try to estimate the value of your typical customer. Difficult as that may be, by establishing this value you can quickly begin to determine the required return for success.

Retention or acquisition – Is the plan to generate new customers or increase the frequency of existing customers?

Creative Design
A strong Direct Mail piece should be eye catching. In fact, we like to say that it should POP! Our designers are very experienced at creating visually stimulating designs to effectively convey your message.

Printing
In just the last few years, the world of printing has dramatically changed. Now, with the introduction of digital printing, smaller, more dynamic campaigns are both possible and surprisingly affordable. Of course, traditional off-set printing still has many advantages. The Marketing Machine is familiar with a variety of printing options and we’ll be happy to discuss what combination of features may work best for your campaign.

Mail House
In an effort to realize optimal project management The Marketing Machine partners with a local mail house on every Direct Mail campaign we engineer. Their role is to ensure that our lists are optimized for best deliverability, to assist in maximizing postage savings, and most importantly that of timely delivery. After many successful campaigns together, we recognize our mail house as an extension of our business.

Project Management
By coordinating your Direct Mail campaign from start to finish we ensure that every step of the process happens according to plan. Our experience and resources turns this once challenging process into an effortless task. The Marketing Machine will take care of everything from list acquisition, creative design and printing to mail house efforts and tracking.

Contact us today to discuss how we can assist you.

Availability: Currently ACCEPTING clients for DIRECT MAIL