A successful marketing strategy for your brand requires you to deliver the right message to the right people at the right time. To do so, companies need to identify what each of those “rights” is, and the three are intertwined…
Few brands can claim the meteoric rise to fame of Lady Gaga’s character in the newest version of “A Star is Born.” Most have to work long and hard to achieve any sort of status, and just like people, brands…
Graphic design not only makes something look good, it organizes information to help deliver a message in the most impactful way possible. When you combine the right image, a well-written headline, professionally executed in a well-established package, then BOOM! The…
Raleigh, NC – January, 2019: The Marketing Machine has been selected as the winner of the WRAL 2018 Voters’ Choice Award for Best Marketing Agency. Thousands of people voted in this year’s contest and we’re excited and thankful to have…
Remember when you were a kid and you liked to play the games on the back of the cereal box while you ate? Somehow the entertainment value helped make the cereal taste even better. I don't think I ever really…
In light of our recent post about rebranding, we thought we would show you some examples of logo evolution. Although rebranding is a lot more than just a logo redesign, this is where it starts and if you don't nail…
Now that most of our clients’ businesses have stabilized enough that they can plan more than a month out, we’re seeing some shifts in the top trends in setting marketing and advertising budgets. When we meet for regular planning sessions…
Yes, creative masters like (ahem) us have learned to juggle fine marketing initiatives of just about every size and scope as smoothly as a Formula 1 car driver shifts gears… but producing work that works doesn’t come at the push…
If you’re asking, you’ll probably hate the answer... but hear us out before you tell us what we can do with our recommendation… Weekly or daily updates are best (certainly no less than monthly). What?! Why?! How?! Here’s what you…
There are many reasons why companies should use a qualified and experienced graphic designer when they develop marketing collateral. Here's are some of the top purposes a designer serves in the marketing environment, in the words of our resident Art…