skip to Main Content

Branding principles: familiarity

It's no surprise that I spent a good amount of time over the past 15 years or more thinking about principles of branding, about how we go from knowing nothing about a product or a company to loving it (or…

Read More

Logos Rock! – Part II

So, where was I? Oh yes, logos and the incredibly important role they play in how the world sees the companies they represent. The first step is asking for help. Thankfully The Marketing Machine is ready and able to help…

Read More

Logos Rock! – Part I

Everyone likes logos...they’re graphic and interesting, and very, very personal. So why do we like them so much? And what does it take to make one great? A great logo is simple, clean, memorable, distinctive and appealing to its target…

Read More

Logo icon goes epic

In the wake of the Boston bombings, there was an immediate need for people to show their support. Many turned to social media to post their feelings, their outrage at what had happened…others chose to use not words, but symbols.…

Read More

3 Keys to Successful Rebranding, Part 1

Every month companies call us because they realize that their brand—and by that we mean the combination of aesthetic elements (e.g., logo, colors, design and style) and strategic elements (e.g., business model, product and service offerings, customer service and marketing…

Read More
Back To Top