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Creativity Sparks

  Creativity is a joy. And sometimes it’s worse than pulling teeth. In our business, where at some level creativity is always connected to a timeline, we can’t afford to leave creative thinking to chance, so each of us has…

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Direct marketing by mail – alive and kicking butt

Direct marketing (or sending marketing messages to prospects and customers individually by mail, email or even door-to-door), can be very cost-effective in the right circumstances. Email marketing has been hot for the past few years, but lately we’ve seen an…

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Make a great first impression

As I decorated my house for the holiday season, I caught myself thinking about why we put such importance on presentation. At Thanksgiving it's the table that friends and family gather around to give thanks. From the tablecloth, to the…

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Question: Got Creative?

In 1993, the California Milk Processor Board got together under the direction of Goodby Silverstein & Partners and spawned the genius catch phrase "got milk?®". If you pay attention, you'll notice that they still use that tagline today (and it's…

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Do I need a mobile website?

The use of mobile devices to browse the Internet is growing exponentially, with predictions that by next year, more people will browse the Internet on their mobile devices than on their desktop computers! Not having a website that’s optimized for…

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Not dead yet… email marketing that works

Email marketing has been a core component of Marketing Machine services for 10 years, and in that time we’ve read and tested plenty of “best practices”—and continue to!  So when we saw this article on email marketing strategies from Inc.…

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