Logo icon goes epic
In the wake of the Boston bombings, there was an immediate need for people to show their support. Many turned to social media to post their feelings, their outrage at what had happened…others chose to use not words, but symbols.…
Creativity Sparks
Creativity is a joy. And sometimes it’s worse than pulling teeth. In our business, where at some level creativity is always connected to a timeline, we can’t afford to leave creative thinking to chance, so each of us has…
Direct marketing by mail – alive and kicking butt
Direct marketing (or sending marketing messages to prospects and customers individually by mail, email or even door-to-door), can be very cost-effective in the right circumstances. Email marketing has been hot for the past few years, but lately we’ve seen an…
What is the difference between marketing and advertising?
Some folks seem to have a bit of confusion when it comes to marketing and advertising and knowing how they differentiate. Fear not, we are going to clear that up. It might be best to give you Webster's take on these…
Capture more business with successful landing page design
What is a landing page? It’s a very simple, single web page that’s designed to capture leads and convert site visits into sales. The goal of landing page design is to be eye-catching, straightforward and intriguing in a way that…
Make a great first impression
As I decorated my house for the holiday season, I caught myself thinking about why we put such importance on presentation. At Thanksgiving it's the table that friends and family gather around to give thanks. From the tablecloth, to the…
Re-Energizing the brand: Parkway SleepHealth Centers
When we first met the Parkway SleepHealth team, they had come a long way since their initial launch years earlier, but it was time for a brand makeover. We were hired to assist with a brand refresh, and, subsequently, with…
Question: Got Creative?
In 1993, the California Milk Processor Board got together under the direction of Goodby Silverstein & Partners and spawned the genius catch phrase "got milk?®". If you pay attention, you'll notice that they still use that tagline today (and it's…
Do I need a mobile website?
The use of mobile devices to browse the Internet is growing exponentially, with predictions that by next year, more people will browse the Internet on their mobile devices than on their desktop computers! Not having a website that’s optimized for…
7 steps to a company tagline that fits your brand
Coming up with a company tagline is no walk in the park. Capturing a big idea in one perfect, pithy phrase is like giving birth: lots of time is invested in “baking”… you tend to compare yourself to others (as…