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Marketing And Advertising Budgets

Top Trends in Marketing and Advertising Budgets

Now that most of our clients’ businesses have stabilized enough that they can plan more than a month out, we’re seeing some shifts in the top trends in setting marketing and advertising budgets. When we meet for regular planning sessions…

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The Story of Max

The Marketing Machine recently helped create a unique new superhero: "Max," of CenterEdge Software. The client tasked us with developing this unique character as an outgrowth of a very successful B2B advertising campaign that we created for them in 2013;…

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Make the most of your advertising budget

  Once a client has established distinctive, consistent branding, and their marketing goals are defined, advertising is often the next question up. Even those with the most generous advertising budgets have to deal with a common challenge: finite budgets from…

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Best practices for B2B Trade Print Advertising

Even in our internet-centered world, trade print advertising still has value for B2B marketing directors—how much depends on the industry, your ad’s effectiveness and how well you leverage the message across other channels. Since print isn’t cheap, consider these best…

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Direct marketing by mail – alive and kicking butt

Direct marketing (or sending marketing messages to prospects and customers individually by mail, email or even door-to-door), can be very cost-effective in the right circumstances. Email marketing has been hot for the past few years, but lately we’ve seen an…

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