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Marketing And Advertising Budgets

Top Trends in Marketing and Advertising Budgets

Now that most of our clients’ businesses have stabilized enough that they can plan more than a month out, we’re seeing some shifts in the top trends in setting marketing and advertising budgets. When we meet for regular planning sessions…

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Creative Marketing Strategy

What’s Our Secret? Timing!

Yes, creative masters like (ahem) us have learned to juggle fine marketing initiatives of just about every size and scope as smoothly as a Formula 1 car driver shifts gears… but producing work that works doesn’t come at the push…

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Best practices for B2B Trade Print Advertising

Even in our internet-centered world, trade print advertising still has value for B2B marketing directors—how much depends on the industry, your ad’s effectiveness and how well you leverage the message across other channels. Since print isn’t cheap, consider these best…

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Check out this helpful content marketing article

We've all heard a lot about content marketing over the past few years -- that is, producing and sharing relevant informational content as a means of staying in front of, and ideally engaging with, prospects/customers. It costs money, takes time,…

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Direct marketing by mail – alive and kicking butt

Direct marketing (or sending marketing messages to prospects and customers individually by mail, email or even door-to-door), can be very cost-effective in the right circumstances. Email marketing has been hot for the past few years, but lately we’ve seen an…

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