Client Success Stories
Learn how we helped clients overcome their biggest marketing challenges.

Modernizing a 120-year-old organization. Positioning them for future success.
The North Carolina Board of Nursing (NCBON) recently engaged The Marketing Machine (TMM) to embark on a rebrand journey that, ultimately, would culminate in a new original logo, a refreshed color palette and a reinvigorated voice…

Preparing Sauer’s Brand, Inc, the Parent Company of Duke’s Mayo, for Continued Success
Sauer’s is the parent company for a number of iconic products – most notably Duke’s Mayonnaise as well as Kernel Season’s, The Spice Hunter, Tasty Shakes and many more. Yet despite an impressive product portfolio with brands that are well established, Sauer’s Brand, Inc. lacked a corporate brand website…

Rebranding, Repositioning and Reinvigorating a Family Business
In 2013, Garner TV & Appliance, a family-owned retailer that had been in business for over 40 years, came to us with a unique challenge: the company was no longer selling televisions and they needed their customers to understand that their much-admired local business…

Developing Consistent Branding Across Multi-Location Dental Group
CarolinasDentist is a dental practice group dedicated to providing the best dental care in North Carolina. The organization, which is a subsidiary of Lightwave Dental, presently has eleven convenient sites around the state, ranging from central North Carolina to the coast, and employs…

Rebranding Breathes New Life into 65-Year Old Family Business
Greenville Appliance and Mattress is a locally- and family-owned retail store in Greenville, NC. They offer kitchen, laundry and home comfort appliances, mattresses, outdoor furniture sales, servicing and repairs. Founded in 1953 as Greenville TV and Appliance, the company’s 65-year history spans three generations of a family and is one of Eastern North Carolina’s largest independent appliance dealers, carrying every major appliance line…