Entrepreneur.com reached out several months ago to learn more about how The Marketing Machine’s innovative hybrid structure helped the agency be more profitable—and respond better to clients’ needs. We were stoked to see the resulting article that appeared in the…
Even in our internet-centered world, trade print advertising still has value for B2B marketing directors—how much depends on the industry, your ad’s effectiveness and how well you leverage the message across other channels. Since print isn’t cheap, consider these best…
We've all heard a lot about content marketing over the past few years -- that is, producing and sharing relevant informational content as a means of staying in front of, and ideally engaging with, prospects/customers. It costs money, takes time,…
Direct marketing (or sending marketing messages to prospects and customers individually by mail, email or even door-to-door), can be very cost-effective in the right circumstances. Email marketing has been hot for the past few years, but lately we’ve seen an…
Some folks seem to have a bit of confusion when it comes to marketing and advertising and knowing how they differentiate. Fear not, we are going to clear that up. It might be best to give you Webster's take on these…
What is a landing page? It’s a very simple, single web page that’s designed to capture leads and convert site visits into sales. The goal of landing page design is to be eye-catching, straightforward and intriguing in a way that…
As I decorated my house for the holiday season, I caught myself thinking about why we put such importance on presentation. At Thanksgiving it's the table that friends and family gather around to give thanks. From the tablecloth, to the…
Coming up with a company tagline is no walk in the park. Capturing a big idea in one perfect, pithy phrase is like giving birth: lots of time is invested in “baking”… you tend to compare yourself to others (as…
Email marketing has been a core component of Marketing Machine services for 10 years, and in that time we’ve read and tested plenty of “best practices”—and continue to! So when we saw this article on email marketing strategies from Inc.…
Every month companies call us because they realize that their brand—and by that we mean the combination of aesthetic elements (e.g., logo, colors, design and style) and strategic elements (e.g., business model, product and service offerings, customer service and marketing…