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Make a great first impression

As I decorated my house for the holiday season, I caught myself thinking about why we put such importance on presentation. At Thanksgiving it's the table that friends and family gather around to give thanks. From the tablecloth, to the…

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Not dead yet… email marketing that works

Email marketing has been a core component of Marketing Machine services for 10 years, and in that time we’ve read and tested plenty of “best practices”—and continue to!  So when we saw this article on email marketing strategies from Inc.…

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3 Keys to Successful Rebranding, Part 1

Every month companies call us because they realize that their brand—and by that we mean the combination of aesthetic elements (e.g., logo, colors, design and style) and strategic elements (e.g., business model, product and service offerings, customer service and marketing…

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