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Comprehensive Branding, Marketing, Project Management and Graphic Design Help Get Canine Athlete Initiative Off and Running

RALEIGH, N.C. – Innovative creative services agency The Marketing Machine ( continues to lend its comprehensive branding and marketing expertise to the AKC Canine Health Foundation (CHF), helping the organization move forward in promoting its new Canine Athlete Fund initiative.

The Marketing Machine helped CHF launch the initiative this summer to raise money for researchers focusing on developing proper conditioning, nutrition, training and rehabilitation specific to the growing number of canine athletes.

“There were many components needed for this campaign, including designing icons, a landing page, email communications, banner ads and direct mailers,” The Marketing Machine President Paul Spinak said.

In addition to developing the branding and marketing efforts for the kickoff campaign this summer, The Marketing Machine also produces a quarterly newsletter for CHF, and provides help with their holiday outreach and many other creative projects throughout the year.

“This is a perfect example of an organization with in-house capabilities that would have been stretched too thin to launch and manage a major campaign and maintain all current in-house activities,” Spinak explained, adding, “In addition to project development and execution, CHF was looking for a unique outside approach to help their message resonate and raise money to help dogs live longer, healthier lives.”

Working as part of their client’s extended team, The Marketing Machine helped pull together the elements of CHF’s Canine Athlete Fund marketing program to create a brand that resonates with dog lovers and members, and also drives fundraising. Reflecting both “playful” canine athletes and “serious” research and health needs was a major focus, as was ensuring continuity across the campaign so that initiatives could move forward and CHF could achieve their goals.

“We were thrilled with the individualized attention we received from The Marketing Machine during the strategy, creative and production stages of the campaign,” said Erica Kitchen, Director of Development and Communications for the AKC Canine Health Foundation.

“We enjoy working with them and are always excited to see the ideas they generate. They meet our deadlines and are respectful of our budget,” she added.

The Marketing Machine is the go-to partner for organizations like CHF for comprehensive branding, marketing expertise and strategy, campaign planning, project management and graphic-design solutions. A portfolio of essential core services help keep customers’ brands in front of prospects and customers and grow their market share through quality, innovative marketing consulting; advertising campaign development; creative services; web design, strategy and Internet advertising; direct mail; email marketing; and a wide array of supporting services such as video production, photography and public relations.

For more information about The Marketing Machine, visit

About the AKC Canine Health Foundation
The mission of the American Kennel Club Canine Health Foundation (CHF), Inc., is to advance the health of all dogs and their owners by funding sound scientific research and supporting the dissemination of health information to prevent, treat and cure canine disease. For more information visit,

About The Marketing Machine
The Marketing Machine is your go-to partner for comprehensive branding, marketing expertise and strategy, campaign planning, project management and graphic-design solutions. We are an innovative creative services agency specializing in helping our customers grow their business, whether it’s a company getting serious about their marketing, or high-profile nonprofit or corporation whose marcom staff is wearing too many hats and needs a reliable partner. The Marketing Machine boasts years of experience and expertise working with business owners, C-level executives and marketing directors as an outsourced member of their internal team, enabling TMM to address every project with open communication and a focus on professionalism. Our creativity-friendly business structure and location in the heart of the action in downtown Raleigh help create an environment of excitement and innovation in our team that is passed along to our clients in the work we do. Learn more about how you can start building and maintaining a strong brand at

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