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Content Marketing

Content is king.

Content marketing is a term that often gets thrown around, and people may have different interpretations of what it really means.

At The Marketing Machine, we define it as all the words and language associated with your brand. It’s all the content in emails, brochures, on your website, in your blog articles, etc. In fact, we believe that content marketing even extends to non-consumer-facing touch points. The content of an email that a salesperson sends to a prospect is also content marketing, and should be aligned with everything else.

Typically, when setting out to develop a new content strategy for a client, we collect all assets that are out in the world and analyze a cross section of your current communications. Then, the rubber meets the road with a clear, thoughtful and well-defined content strategy.

In the end, everyone within your organization should be able to speak and write in a voice that is consistent with your overall content marketing strategy.

Let’s create a strategic and relevant customer conversation that never ends.

Dive Deeper!

Learn more about what we can do to ignite your brand:

WHAT OUR CLIENTS SAY

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer's expectations and budget.

NCRMA – North Carolina Retail Merchants Association

The most exciting thing is we would have a meeting, we would leave with objectives, they would leave with objectives. When we came back, we were always surprised, and always pleasantly surprised...they never missed the ball.

Ed Boiar
Delve Interiors

TMM has performed beyond our expectations, acting like a true marketing partner...helping us stay on top of opportunities...

Pamela Scherer
Blue Ridge OB/GYN

We have been working with The Marketing Machine since 2011 and during that time, they have become an extension of our staff. They take the time to listen and work collaboratively, while providing new and innovative ideas to help increase brand awareness. We are fortunate to work with such a dynamic, fun and creative team that delivers top notch service.

Sharla Seidel
The Canine Health Foundation

Paul and his team at The Marketing Machine are absolutely amazing at what they do. I needed my corporate identity redesigned, sales material, and a new website. Paul took me through the process and made sure we met the deadlines that had been set. The designs and the experience was far better than I could have imagined. For the best design work, with true professionals, I highly recommend The Marketing Machine.

Braxton Bell
Owner, Braxton's Auto Advantage

I just wanted to say thank you for the great work on the website design; I'm so pleased with everything! But above all, I want to say thank you for even coming in below my budget!!! Thanks for another great job!!!

Ann Sun
Owner, A. Sun Designs
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