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Content Marketing

Content is king.

Content marketing is a term that often gets thrown around, and people may have different interpretations of what it really means.

At The Marketing Machine, we define it as all the words and language associated with your brand. It’s all the content in emails, brochures, on your website, in your blog articles, etc. In fact, we believe that content marketing even extends to non-consumer-facing touch points. The content of an email that a salesperson sends to a prospect is also content marketing, and should be aligned with everything else.

Typically, when setting out to develop a new content strategy for a client, we collect all assets that are out in the world and analyze a cross section of your current communications. Then, the rubber meets the road with a clear, thoughtful and well-defined content strategy.

In the end, everyone within your organization should be able to speak and write in a voice that is consistent with your overall content marketing strategy.

Let’s create a strategic and relevant customer conversation that never ends.

Dive Deeper!

Learn more about what we can do to ignite your brand:

WHAT OUR CLIENTS SAY

“You guys make the best stuff!”

Kelly
Instant GMP

“We are so pleased with our website. Angie has been great through this entire project. She’s a real star! Whatever we do [in the future], you have our business!”

Jessica Hoffman
First Analytics

"The HPN Select staff here in Raleigh appreciates the amount of work that TMM have put into our business. I know we are all over the place sometimes, but from our perspective on Glenwood Ave we like the work that’s being done, and from where I sit… having been here 4 years now… We’ve never had anything that has come close to what we have now.”

Christopher Frederick
HPN Select

“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer's expectations and budget.

NCRMA – North Carolina Retail Merchants Association

The most exciting thing is we would have a meeting, we would leave with objectives, they would leave with objectives. When we came back, we were always surprised, and always pleasantly surprised...they never missed the ball.

Ed Boiar
Delve Interiors
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