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Media Buying/Planning

“The medium is the message.” –Marshall McLuhan

Go big or go small? Billboards or digital banner ads? Front load your media buy or allocate evenly over time? What about multiple market considerations when your business is in different cities or states? How do you plan when you’re advertising to mixed customer bases? What percentage of the budget do you allocate toward retention versus acquisition? These are just a few of the many complexities of media planning and buying, and where The Marketing Machine can help you make smart decisions.

Here’s the overall golden nugget…one media channel is not necessarily better than another.

Achieving success is really about investing in the channels that make most sense for your business. A mobile campaign is only as trendy as the work and message that gets pushed out through it. Being on “social” will not instantly generate results if your campaign fails to deliver its message simply and creatively. In other words, tell a story, tell it well and tell it in the right places. Then, good stuff happens.

Helping you get the most out of your media plan and budget. It’s what we do.


Dive Deeper!

Learn more about what we can do to ignite your brand:



If it’s going to be seen, it should be designed. Match books, building/vehicle wraps, annual reports, corporate collateral, signage and more. You name it, we do it ­– with taste, style and purpose.



From landing pages and design refreshes to fully developed product and corporate websites, we’ve got you covered. Responsive. Search engine optimized. Functional. User-friendly.



Think beyond stock footage and images. Under TMM’s creative leadership, our teams work with talented directors/editors and photographers to bring your original videos, motion graphic commercials and ad campaigns to life.


“The Marketing Machine has worked with InstantGMP over the past 5 years to create informative, professionally formatted content such as a new website, video production, etc. that promotes awareness of us in our target markets, and the benefits those domains can realize from our products. Their involvement has helped InstantGMP expand our presence as an expert company that develops software that reinforce Good Manufacturing Practices.”

InstantGMP Inc.

“You guys make the best stuff!”

Instant GMP

“I just wanted to say The Marketing Machine team is outstanding. Everything TMM has done for us has been top notch, Fortune 500 level. It would be hard to tell we are a small team of 9 from the video, website, and core messaging you created for us. Thank you for an amazing collaborative experience.”

Jessica Hoffman
First Analytics

“The HPN Select staff here in Raleigh appreciates the amount of work that TMM have put into our business. I know we are all over the place sometimes, but from our perspective on Glenwood Ave we like the work that’s being done, and from where I sit… having been here 4 years now… We’ve never had anything that has come close to what we have now.”

Christopher Frederick
HPN Select

“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer’s expectations and budget.

NCRMA – North Carolina Retail Merchants Association
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