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Media Buying/Planning

“The medium is the message.”
–Marshall McLuhan

Go big or go small? Billboards or digital banner ads? Front load your media buy or allocate evenly over time? What about multiple market considerations when your business is in different cities or states? How do you plan when you’re advertising to mixed customer bases? What percentage of the budget do you allocate toward retention versus acquisition? These are just a few of the many complexities of media planning and buying, and where The Marketing Machine can help you make smart decisions.

Here’s the overall golden nugget…one media channel is not necessarily better than another.

Achieving success is really about investing in the channels that make most sense for your business. A mobile campaign is only as trendy as the work and message that gets pushed out through it. Being on “social” will not instantly generate results if your campaign fails to deliver its message simply and creatively. In other words, tell a story, tell it well and tell it in the right places. Then, good stuff happens.

Helping you get the most out of your media plan and budget. It’s what we do.

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Learn more about what we can do to ignite your brand:

WHAT OUR CLIENTS SAY

“You guys make the best stuff!”

Kelly
Instant GMP

“We are so pleased with our website. Angie has been great through this entire project. She’s a real star! Whatever we do [in the future], you have our business!”

Jessica Hoffman
First Analytics

"The HPN Select staff here in Raleigh appreciates the amount of work that TMM have put into our business. I know we are all over the place sometimes, but from our perspective on Glenwood Ave we like the work that’s being done, and from where I sit… having been here 4 years now… We’ve never had anything that has come close to what we have now.”

Christopher Frederick
HPN Select

“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer's expectations and budget.

NCRMA – North Carolina Retail Merchants Association

The most exciting thing is we would have a meeting, we would leave with objectives, they would leave with objectives. When we came back, we were always surprised, and always pleasantly surprised...they never missed the ball.

Ed Boiar
Delve Interiors
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