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Advertising/Marketing Budget Development

What is the proper amount to spend on advertising and marketing?

In what markets should you spend your money? How much do you invest in specific categories and what’s the appropriate marketing mix for your brand? Do you go heavy in print or put most of your eggs into TV and digital?

At The Marketing Machine, we are highly experienced at helping our clients make budget allocation decisions that lead to well-though-out and well-rounded advertising campaigns and successes.

From a business perspective, what percentage of sales should be devoted to advertising?

This is something clients ask us all the time. And while people have many different opinions on the subject, we’re happy to share what has worked for us and our clients.

Allocating 1-2% of sales is a typical “maintenance” budget.
This keeps your name out in the market and top-of-mind with consumers. Also, take into consideration that many businesses lose up to 15% of their customer base just due to people moving. Not filling that void with marketing may lead to an unexpected dip in revenue.

Allocating 3-4% of sales to marketing is healthy.
This percentage often leads to gains in market share and revenue growth. We’ve seen it and done it for a number of our clients, across multiple industries, and we’re ready to do it for you.

Allocating 5% or more makes things happen.
Eclipse your competitor. Realize significant results. Make a bold investment in your near- and long-term success.

Smart budget allocation decisions are key to owning and/or maintaining your place as market leader. Let’s do this.

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Learn more about what we can do to ignite your brand:


“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer's expectations and budget.

NCRMA – North Carolina Retail Merchants Association

The most exciting thing is we would have a meeting, we would leave with objectives, they would leave with objectives. When we came back, we were always surprised, and always pleasantly surprised...they never missed the ball.

Ed Boiar
Delve Interiors

TMM has performed beyond our expectations, acting like a true marketing partner...helping us stay on top of opportunities...

Pamela Scherer
Blue Ridge OB/GYN

We have been working with The Marketing Machine since 2011 and during that time, they have become an extension of our staff. They take the time to listen and work collaboratively, while providing new and innovative ideas to help increase brand awareness. We are fortunate to work with such a dynamic, fun and creative team that delivers top notch service.

Sharla Seidel
The Canine Health Foundation

Paul and his team at The Marketing Machine are absolutely amazing at what they do. I needed my corporate identity redesigned, sales material, and a new website. Paul took me through the process and made sure we met the deadlines that had been set. The designs and the experience was far better than I could have imagined. For the best design work, with true professionals, I highly recommend The Marketing Machine.

Braxton Bell
Owner, Braxton's Auto Advantage
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