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Advertising/Marketing Budget Development

What is the proper amount to spend on advertising and marketing?

In what markets should you spend your money? How much do you invest in specific categories and what’s the appropriate marketing mix for your brand? Do you go heavy in print or put most of your eggs into TV and digital?

At The Marketing Machine, we are highly experienced at helping our clients make budget allocation decisions that lead to well-though-out and well-rounded advertising campaigns and successes.

From a business perspective, what percentage of sales should be devoted to advertising?

This is something clients ask us all the time. And while people have many different opinions on the subject, we’re happy to share what has worked for us and our clients.

Allocating 1-2% of sales is a typical “maintenance” budget.
This keeps your name out in the market and top-of-mind with consumers. Also, take into consideration that many businesses lose up to 15% of their customer base just due to people moving. Not filling that void with marketing may lead to an unexpected dip in revenue.

Allocating 3-4% of sales to marketing is healthy.
This percentage often leads to gains in market share and revenue growth. We’ve seen it and done it for a number of our clients, across multiple industries, and we’re ready to do it for you.

Allocating 5% or more makes things happen.
Eclipse your competitor. Realize significant results. Make a bold investment in your near- and long-term success.

Smart budget allocation decisions are key to owning and/or maintaining your place as market leader. Let’s do this.

Dive Deeper!

Learn more about what we can do to ignite your brand:



If it’s going to be seen, it should be designed. Match books, building/vehicle wraps, annual reports, corporate collateral, signage and more. You name it, we do it ­– with taste, style and purpose.



From landing pages and design refreshes to fully developed product and corporate websites, we’ve got you covered. Responsive. Search engine optimized. Functional. User-friendly.



Think beyond stock footage and images. Under TMM’s creative leadership, our teams work with talented directors/editors and photographers to bring your original videos, motion graphic commercials and ad campaigns to life.


“The Marketing Machine has worked with InstantGMP over the past 5 years to create informative, professionally formatted content such as a new website, video production, etc. that promotes awareness of us in our target markets, and the benefits those domains can realize from our products. Their involvement has helped InstantGMP expand our presence as an expert company that develops software that reinforce Good Manufacturing Practices.”

InstantGMP Inc.

“You guys make the best stuff!”

Instant GMP

“I just wanted to say The Marketing Machine team is outstanding. Everything TMM has done for us has been top notch, Fortune 500 level. It would be hard to tell we are a small team of 9 from the video, website, and core messaging you created for us. Thank you for an amazing collaborative experience.”

Jessica Hoffman
First Analytics

“The HPN Select staff here in Raleigh appreciates the amount of work that TMM have put into our business. I know we are all over the place sometimes, but from our perspective on Glenwood Ave we like the work that’s being done, and from where I sit… having been here 4 years now… We’ve never had anything that has come close to what we have now.”

Christopher Frederick
HPN Select

“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer’s expectations and budget.

NCRMA – North Carolina Retail Merchants Association
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