Business Discovery is a vital process that informs the foundation of your logo, company rebrand, product naming or new multi-channel ad campaign. The process is simple, really. It’s all about digging. We dig in to understand your current business situation, some of the biggest challenges you face, the competitive and industry landscapes and the opportunities in front you.
We read everything and meet with everyone, reviewing where you’ve been so we can ultimately bring something new to the table.
Insight meets imagination.
At The Marketing Machine, we know that nothing comes from nothing. To us, great ideas are born out of real truths and insights. Once we emerge from the business discovery phase, we’ll pore over everything and use what was gleaned to develop a strategic framework. Then, the magic happens.
Think of business discovery as the iron scaffolding holding up the shiny glass tower.