Business Discovery

Let’s discover your truth.

Business Discovery is a vital process that informs the foundation of your logo, company rebrand, product naming or new multi-channel ad campaign. The process is simple, really. It’s all about digging. We dig in to understand your current business situation, some of the biggest challenges you face, the competitive and industry landscapes and the opportunities in front you.

We read everything and meet with everyone, reviewing where you’ve been so we can ultimately bring something new to the table.

Insight meets imagination.

At The Marketing Machine, we know that nothing comes from nothing. To us, great ideas are born out of real truths and insights. Once we emerge from the business discovery phase, we’ll pore over everything and use what was gleaned to develop a strategic framework. Then, the magic happens.

Think of business discovery as the iron scaffolding holding up the shiny glass tower.

Business Discovery is a 3-step process:

STEP 1:
Let’s Meet

Typically, after an initial phone discussion, we meet with clients in person to discuss the project, collect information and have break-out interviews with key stakeholders/ employees. We leave with a pile of bedside reading (i.e., your old brochures and ads, white papers, your current website, etc.). We want it all.

STEP 2:
Let’s Review

After reviewing what we learned from our initial meet and greet, follow-up interviews are scheduled when appropriate. Discovery is a hunt. It’s all about fact finding, understanding and then isolating. We want to know where your customers come from, why they might choose your business over another (or vice versa) and how you’re perceived.

STEP 3:
Let’s Go

At the conclusion of our discovery process (typically 15-20 business days), we’re ready to create. We take all the knowledge and insights, all the seeds of ideas and candid feedback, and emerge with the creative brief that will drive the entire project forward. We don’t believe in the random coincidence. A genius solution is always the result of smart business discovery.

Dive Deeper!

Learn more about what we can do to ignite your brand:

WHAT OUR CLIENTS SAY

“You guys make the best stuff!”

Kelly

Instant GMP

“We are so pleased with our website. Angie has been great through this entire project. She’s a real star! Whatever we do [in the future], you have our business!”

Jessica Hoffman

First Analytics

“The HPN Select staff here in Raleigh appreciates the amount of work that TMM have put into our business. I know we are all over the place sometimes, but from our perspective on Glenwood Ave we like the work that’s being done, and from where I sit… having been here 4 years now… We’ve never had anything that has come close to what we have now.”

Christopher Frederick

HPN Select

“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman

First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer’s expectations and budget.

NCRMA – North Carolina Retail Merchants Association

The most exciting thing is we would have a meeting, we would leave with objectives, they would leave with objectives. When we came back, we were always surprised, and always pleasantly surprised…they never missed the ball.

Ed Boiar

Delve Interiors