What is Your Core Message?
All great brands have a foundational core message, which serves as their north star for all communications. Let’s develop yours.
Your core message allows you to take a stand for your beliefs.
A well-defined core messaging encapsulates your promise — who you are, what you do, why you do it and what makes you different from anyone else. It’s an internal document that captures your voice, reflects your culture, and clearly articulates your customer philosophy.
“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”
– Jessica Hoffman, First Analytics
We help clients develop their core messaging, which typically consists of:
- Your mission
- Your vision
- Your brand positioning
- A boilerplate statement
- Your unique value proposition
- Key differentiators that set your apart
- Customer/buyer personas
- An elevator pitch
- Your brand attributes/core values
- Your keywords and phrases
- A tagline/slogan
Building blocks of success
We start each brand-building initiative by developing a core messaging document to act as a guiding charter. This is intended to communicate your brand vision internally as well as externally.
Once complete, your fully realized core messaging framework can be used as the foundation upon which your logo, website, TV commercial, marketing collateral, or advertising campaign are created. Everything you do, everything you represent, should always reflect back to your core messaging.
Give us a call at 919.460.7978
We will be happy to answer any questions you have and help you determine if we are the right agency to help you develop your brand message.
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Pouring the Concrete.
Our core messaging process is proven and well-defined. Typically, it takes 6-9 weeks from start to finish.
After filling out our initial questionnaire, we meet to get a snapshot of who you are, the service(s) you provide, and how you perceive your company internally.
We identify associated insights among key stakeholders — employees, customers, partners and distributors.
We use those insights as a jumping off point to craft a 10-12 page physical document that will serve as your new guiding charter.
We put your messaging to the test with stakeholders within your organization. After a few back and forth iterations, we arrive at a finished piece that speaks your truth.