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Rebranding

We can rebuild it. We have the technology.

For many reasons, brands sometimes get out of sync with their core audiences and the customers they hope to attract. Their message, marketing materials and overall aesthetic presentation fail to connect. But fear not, for the experts at The Marketing Machine are here to swoop in with our rebranding expertise and save the day.

Over the years, TMM has gained a reputation as a strategic and creative marketing agency that helps companies successfully rebrand and refocus themselves. By following a 3-step process (described below), we can help reengineer the face and internal strategic guts that your company presents to the world. Let’s go!

A few reasons why companies may undergo a rebranding:

  • A recent merger or expansion has significantly altered who and what they are.
  • A long-established company is undergoing a name change and needs to reintroduce itself.
  • Sales are in decline and a rethinking of the business model and overall vision is in order.
  • The brand’s look, messaging and overall vibe become outdated and need a refresh.

Rebranding is all about moving forward and never looking back. 

Beyond a handful of refreshed marketing materials, a rebrand offers clients newfound passion for their business. There is renewed vigor and energy that immediately translate to every employee, and a general sense of excitement that may have been missing for a while. It’s incredibly rewarding.

Discover our well-oiled, highly effective rebranding process:

step1

STEP 1:
Know the key customer.

We avoid the temptation of launching into logo design or name generation. First step is to understand the target, the problems they face and how the newly rebranded company will help solve them. What is the customer’s buying process? What motivates people to action? What are the drivers that can unlock brand loyalty?

step2

STEP 2:
Know what makes you unique.

Let’s focus on understanding the central qualities that drive your company, its people and customers. What is the emotional underpinning of your mission? What are the attributes that defined you then…and that define you now? Common themes will likely begin to emerge and those become the seeds of your new, unfolding brand.

step3

STEP 3:
Go forth with confidence.

Now you’re ready to unveil your new brand to the world and create your future success story. Each brand is unique, but typically, we recommend the following rollout order: new name, logo and color palette (if applicable), updated stationery, redesigned website, refreshed marketing communications. Then, new customer acquisition efforts can begin.

Dive Deeper!

Learn more about what we can do to ignite your brand:

WHAT OUR CLIENTS SAY

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer's expectations and budget.

NCRMA – North Carolina Retail Merchants Association

The most exciting thing is we would have a meeting, we would leave with objectives, they would leave with objectives. When we came back, we were always surprised, and always pleasantly surprised...they never missed the ball.

Ed Boiar
Delve Interiors

TMM has performed beyond our expectations, acting like a true marketing partner...helping us stay on top of opportunities...

Pamela Scherer
Blue Ridge OB/GYN

We have been working with The Marketing Machine since 2011 and during that time, they have become an extension of our staff. They take the time to listen and work collaboratively, while providing new and innovative ideas to help increase brand awareness. We are fortunate to work with such a dynamic, fun and creative team that delivers top notch service.

Sharla Seidel
The Canine Health Foundation

Paul and his team at The Marketing Machine are absolutely amazing at what they do. I needed my corporate identity redesigned, sales material, and a new website. Paul took me through the process and made sure we met the deadlines that had been set. The designs and the experience was far better than I could have imagined. For the best design work, with true professionals, I highly recommend The Marketing Machine.

Braxton Bell
Owner, Braxton's Auto Advantage

I just wanted to say thank you for the great work on the website design; I'm so pleased with everything! But above all, I want to say thank you for even coming in below my budget!!! Thanks for another great job!!!

Ann Sun
Owner, A. Sun Designs
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