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Business Strategies & Marketing Plans

Success begins with the right game plan. Discover your truth.

From defining your objectives to zeroing in on audiences and customers to setting the framework for a new set of tactical initiatives: We can help. Our marketing strategists get involved early and often, working with you to develop a realistic and effective blueprint for the business outcomes you hope to achieve.

That said, perhaps the biggest reason to work with us (aside from our giant-sized toolbox of talent and experience) is we bring a candid, outsider’s point-of-view to the mix. We help you find new avenues to opportunities, mitigate risk and make decisions with confidence. Our goal is always to strengthen and protect your brand messaging over the long haul. It’s on.

Engage our strategy team to:

  • Better identify your audience or customer.
  • Conduct an independent review of current and/or past marketing strategies.
  • Define the right advertising tactics and solution for your business.
  • Determine the right spend for new customer acquisition (should you go traditional? digital? or both?).
  • Develop a plan for generating as well as maintaining customers.

The right strategy ensures that your mission-critical decisions serve as jet stream, rather than crosswinds.

What happens once you have a strategy?

Take a deep breath. The Marketing Machine never leaves anyone hanging. In fact, we have the capability to act as your entire marketing department (if needed). Or, we can support you with the creative and/or project management resources you need. Contact us to learn more about how we put a plan into action, start the creative development process and ultimately, make the donuts. Ready when you are.

Dive Deeper!

Learn more about what we can do to ignite your brand:



If it’s going to be seen, it should be designed. Match books, building/vehicle wraps, annual reports, corporate collateral, signage and more. You name it, we do it ­– with taste, style and purpose.



From landing pages and design refreshes to fully developed product and corporate websites, we’ve got you covered. Responsive. Search engine optimized. Functional. User-friendly.



Think beyond stock footage and images. Under TMM’s creative leadership, our teams work with talented directors/editors and photographers to bring your original videos, motion graphic commercials and ad campaigns to life.


“The Marketing Machine has worked with InstantGMP over the past 5 years to create informative, professionally formatted content such as a new website, video production, etc. that promotes awareness of us in our target markets, and the benefits those domains can realize from our products. Their involvement has helped InstantGMP expand our presence as an expert company that develops software that reinforce Good Manufacturing Practices.”

InstantGMP Inc.

“You guys make the best stuff!”

Instant GMP

“I just wanted to say The Marketing Machine team is outstanding. Everything TMM has done for us has been top notch, Fortune 500 level. It would be hard to tell we are a small team of 9 from the video, website, and core messaging you created for us. Thank you for an amazing collaborative experience.”

Jessica Hoffman
First Analytics

“The HPN Select staff here in Raleigh appreciates the amount of work that TMM have put into our business. I know we are all over the place sometimes, but from our perspective on Glenwood Ave we like the work that’s being done, and from where I sit… having been here 4 years now… We’ve never had anything that has come close to what we have now.”

Christopher Frederick
HPN Select

“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer’s expectations and budget.

NCRMA – North Carolina Retail Merchants Association
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