RALEIGH, N.C.–Innovative creative services agency The Marketing Machine has launched a blog with marketing insights into best practices in branding, graphic design, marketing and web design.
“The Werd” is available free of charge on the firm’s website www.theMmachine.com/blog/.
“Our new blog reflects the personality behind our company,” Paul Spinak, company president said, adding, “We’re experienced, talented marketing professionals who really enjoy being creative and working with one another, coming up with innovative solutions for our clients. We just don’t do it wearing suits and ties huddled around a conference table.”
Articles published in The Werd reflect successful approaches to helping business owners, C-level executives, and marketing directors get fresh ideas and perspectives on common challenges including branding, marketing, campaign planning, project management and graphic design.
“The Werd is full of trends we’re seeing in the greater marketing and creative services communities, in addition to lessons learned from applying our essential core services to keep our customers’ brands in front of prospects and customers and grow their market shares,” Spinak explained.
Recent articles include an examination of the catch phrase “got milk?®” and the need for genuine, brand-derived creativity; the usefulness of mobile websites; and developing a company tagline to fit a particular brand.
According to Spinak, The Werd contains a dozen informative articles already, with plans calling for continuing development of original content by The Marketing Machine staff on a weekly basis.
“We’re not republishing canned content or just promoting our services with The Werd; we want to help people gain a better understanding of how marketing and branding work,” he said.
For more information about The Marketing Machine visit www.theMmachine.com.
About The Marketing Machine
The Marketing Machine is your go-to partner for comprehensive branding, marketing expertise and strategy, campaign planning, project management and graphic design solutions. We are an innovative creative services agency specializing in helping our customers grow their business, whether it’s a company getting serious about their marketing or high-profile nonprofit or corporation whose MarCom staff is wearing too many hats and needs a reliable partner. The Marketing Machine boasts years of experience and expertise working with business owners, C-level executives, and marketing directors as an outsourced member of their internal team, enabling TMM to address every project with open communication and a focus on professionalism. Our creativity-friendly business structure and location in the heart of the action in downtown Raleigh help create an environment of excitement and innovation in our team that is passed along to our clients in the work that we do. Learn more about how you can start building and maintaining a strong brand at www.theMmachine.com.