Discover how to build a brand positioning strategy that sets your company apart. It’s easy for marketers to talk ad nauseum about brand positioning, but many small- to medium-sized business owners simply have no idea what it means. You’re too…
Cyberspace is crammed full of generic advice on how to “drive customer engagement,” but what does it really mean and why does it matter to companies? The definition from HubSpot states: “Customer engagement is the ongoing interactions between company and…
Your brand is only as strong as the energy you put into it. Achieving your branding goals requires the synchronization of multiple components to create a perception in your marketplace that drives your business forward. This requires a carefully-crafted brand…
A successful marketing strategy for your brand requires you to deliver the right message to the right people at the right time. To do so, companies need to identify what each of those “rights” is, and the three are intertwined…
Few brands can claim the meteoric rise to fame of Lady Gaga’s character in the newest version of “A Star is Born.” Most have to work long and hard to achieve any sort of status, and just like people, brands…
Graphic design not only makes something look good, it organizes information to help deliver a message in the most impactful way possible. When you combine the right image, a well-written headline, professionally executed in a well-established package, then BOOM! The…
Raleigh, NC – January, 2019: The Marketing Machine has been selected as the winner of the WRAL 2018 Voters’ Choice Award for Best Marketing Agency. Thousands of people voted in this year’s contest and we’re excited and thankful to have…
Remember when you were a kid and you liked to play the games on the back of the cereal box while you ate? Somehow the entertainment value helped make the cereal taste even better. I don't think I ever really…
In light of our recent post about rebranding, we thought we would show you some examples of logo evolution. Although rebranding is a lot more than just a logo redesign, this is where it starts and if you don't nail…
Now that most of our clients’ businesses have stabilized enough that they can plan more than a month out, we’re seeing some shifts in the top trends in setting marketing and advertising budgets. When we meet for regular planning sessions…