Now that most of our clients’ businesses have stabilized enough that they can plan more than a month out, we’re seeing some shifts in the top trends in setting marketing and advertising budgets. When we meet for regular planning sessions…
Yes, creative masters like (ahem) us have learned to juggle fine marketing initiatives of just about every size and scope as smoothly as a Formula 1 car driver shifts gears… but producing work that works doesn’t come at the push…
If you’re asking, you’ll probably hate the answer... but hear us out before you tell us what we can do with our recommendation… Weekly or daily updates are best (certainly no less than monthly). What?! Why?! How?! Here’s what you…
There are many reasons why companies should use a qualified and experienced graphic designer when they develop marketing collateral. Here's are some of the top purposes a designer serves in the marketing environment, in the words of our resident Art…
One size does NOT fit all! Make sure your website design delivers a pleasant user experience for visitors, or you could lose out on leads and sales. Business success has taken many forms over the years, but it has never…
Rebranding can be an excellent strategy to help update your business’ image, help you stand out in a crowded market and/or capture the attention (and ideally, wallet share) of a new crop of buyers. While it’s not the only the…
In our last post about the top three keys to rebranding success, we focused on the need to understand the people driving your business—customers! The next step in uncovering your new brand probably comes as no surprise: to take a…
Just like a brand, a brochure should be as unique as the company it’s representing. A simple trifold or “rack” brochure just will not do anymore. You have to stand out in a crowd, not just in what you say…
Behind the Presidential Brand Political Campaign—or Marketing Campaign? Every successful political campaign, from local office all the way up to presidential hopefuls, utilize the exact same marketing rules as any business. The only major difference between a business’ marketing campaign…
Pokémon exploded in the nineties. Pixelated monsters decked out backpacks, notebooks, and, of course, Gameboys. It was a cultural icon, with its logo slapped on everything and with kids drooling over the next new monster. Wars were waged over…