Small business owners who are new to email marketing sometimes feel overwhelmed or confused by how to choose the best email types to connect with their clients, and get results. Faced with too many unknowns, they may hold back from…
You know video is important in today’s environment, but what type of video should you create—and how can you be sure your video gets attention? Videos are getting top distribution right now—organically—on social media platforms. They’re often shared more, create…
Logos are everywhere—you probably see more logos than ads each day, or over 6,000 a day—so when it’s time to create or refresh yours, it pays to prioritize these top 3 essentials for a GOOD logo: Expresses the brand’s essence,…
We’ve all seen how people rush to apply to adopt a dog or cat rescued from an abusive situation when it’s posted on social media. When someone else advertises a well-loved pet looking for a new home, however, the response…
Digital technology has caused a complete shift in the way people shop and do business. The latest statistics available show that in 2018, approximately 1.8 billion people worldwide purchased goods online. Even if you aren’t in a type of business…
A narrative is a story, or a spoken or written account of events. Building a brand narrative is the cornerstone of your brand strategy, built on information about your mission and values, your backstory and the results you want to…
Remember the good old days when as soon as your company hit a slippery patch, you nixed the marketing program because it was a “luxury?” It’s surprising how many execs still think that way. The truth is, without a marketing…
To maintain your company’s momentum in the marketplace, your brand needs to perform well at all times. Economic factors, publicity, online reviews, social media mentions, and the amount of advertising you do all impact the way your customers perceive the…
It’s easy for platforms like HootSuite and other syndication sites to predict that social media will still be relevant in 2020, because, of course, their business model depends on that being the case. But how relevant will social media marketing…
Discover how to build a brand positioning strategy that sets your company apart. It’s easy for marketers to talk ad nauseum about brand positioning, but many small- to medium-sized business owners simply have no idea what it means. You’re too…