Direct marketing (or sending marketing messages to prospects and customers individually by mail, email or even door-to-door), can be very cost-effective in the right circumstances. Email marketing has been hot for the past few years, but lately we’ve seen an…
Some folks seem to have a bit of confusion when it comes to marketing and advertising and knowing how they differentiate. Fear not, we are going to clear that up. It might be best to give you Webster's take on these…
What is a landing page? It’s a very simple, single web page that’s designed to capture leads and convert site visits into sales. The goal of landing page design is to be eye-catching, straightforward and intriguing in a way that…
As I decorated my house for the holiday season, I caught myself thinking about why we put such importance on presentation. At Thanksgiving it's the table that friends and family gather around to give thanks. From the tablecloth, to the…
When we first met the Parkway SleepHealth team, they had come a long way since their initial launch years earlier, but it was time for a brand makeover. We were hired to assist with a brand refresh, and, subsequently, with…
In 1993, the California Milk Processor Board got together under the direction of Goodby Silverstein & Partners and spawned the genius catch phrase "got milk?®". If you pay attention, you'll notice that they still use that tagline today (and it's…
The use of mobile devices to browse the Internet is growing exponentially, with predictions that by next year, more people will browse the Internet on their mobile devices than on their desktop computers! Not having a website that’s optimized for…
Coming up with a company tagline is no walk in the park. Capturing a big idea in one perfect, pithy phrase is like giving birth: lots of time is invested in “baking”… you tend to compare yourself to others (as…
Email marketing has been a core component of Marketing Machine services for 10 years, and in that time we’ve read and tested plenty of “best practices”—and continue to! So when we saw this article on email marketing strategies from Inc…
Website design is attempted by many, but even just five minutes browsing the Internet proves that there is more bad design than successful design. Many people and companies think that as long as they have a website, they’re doing well…