As I decorated my house for the holiday season, I caught myself thinking about why we put such importance on presentation. At Thanksgiving it’s the table that friends and family gather around to give thanks. From the tablecloth, to the special plates, to the place cards, to the napkins and the glasses, no detail is too small. At Christmas, it’s the tree (tall, full, fragrant), the ornaments (family heirlooms or themed), the mantel (adorned with stockings), the touches around and outside the house. Why is it so important to gift wrap a present or cover your entire house with lights? It’s first impressions, it’s our way of presenting ourselves to others, letting them know our feelings of joy for the season, as well as a bit of our style, taste and priorities. But it’s not only during the holidays that first impressions are important.
If you’re meeting people for the first time, chances are you put on nice clothes to give a good impression. If you’re meeting a client for the first time, you not only put on your nice clothes, but you perhaps prepare what you’ll say to them. And when presenting your business or your wares, you should be especially concerned about first impressions. Professionally printing your business card on nice paper, the way your entire brand is presented in one unified light throughout all your materials (both print and web) and your attention to detail. THOSE are the most important first impressions, so why cut corners when it counts the most? Hiring a company to create that first impression for you not only makes sense for a job well done, it translates directly to your bottom line with added confidence in the presentation.
How do you present yourself or your company in the best light? Ask the professionals for help. When you decorate for the holidays, I’m sure lots of you reference Martha Stewart, Pintrest, HGTV…all the decorating connoisseurs. So why not do the same for your company materials. Ask us. We’ll tell you what you might need as well as what you don’t, and what to tackle first. No detail is too small.