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Budget Maintenance

Keep your campaign in the win column.

Once a marketing budget and plan have been developed and approved by you, and finished ads have been implemented, your budget converts into a versatile tool used to maximize performance and ROI for your campaign and individual efforts.

Our unique budget tracking and allocation system is designed to facilitate quick-view accountability and to give you the intelligence you need to capture opportunity and act with confidence.

How it works:

We develop a broad framework and living document that separates out what’s been spent, what hasn’t yet been tapped and what dollars are being allocated toward specific media buys, at key times of year.

More simply, we approach budget maintenance in the following manner:
a. Here’s what you’ve spent thus far.
b. Here’s your campaign wish list and what you have left to spend.

Effective budget maintenance is all about fine-tuning.

When an opportunity arises and you want to know if there’s enough left in the budget to go after it, we’ll fine-tune and find a way.

Here’s what TMM brings to the table:

  • Transactional upkeep of your budget and spend.
  • A quarterly breakdown with simple user views.
  • A single point of contact for all budget-related questions.

To learn more about our budget maintenance process, feel free to get in touch.

Dive Deeper!

Learn more about what we can do to ignite your brand:



If it’s going to be seen, it should be designed. Match books, building/vehicle wraps, annual reports, corporate collateral, signage and more. You name it, we do it ­– with taste, style and purpose.



From landing pages and design refreshes to fully developed product and corporate websites, we’ve got you covered. Responsive. Search engine optimized. Functional. User-friendly.



Think beyond stock footage and images. Under TMM’s creative leadership, our teams work with talented directors/editors and photographers to bring your original videos, motion graphic commercials and ad campaigns to life.


“The Marketing Machine has worked with InstantGMP over the past 5 years to create informative, professionally formatted content such as a new website, video production, etc. that promotes awareness of us in our target markets, and the benefits those domains can realize from our products. Their involvement has helped InstantGMP expand our presence as an expert company that develops software that reinforce Good Manufacturing Practices.”

InstantGMP Inc.

“You guys make the best stuff!”

Instant GMP

“I just wanted to say The Marketing Machine team is outstanding. Everything TMM has done for us has been top notch, Fortune 500 level. It would be hard to tell we are a small team of 9 from the video, website, and core messaging you created for us. Thank you for an amazing collaborative experience.”

Jessica Hoffman
First Analytics

“The HPN Select staff here in Raleigh appreciates the amount of work that TMM have put into our business. I know we are all over the place sometimes, but from our perspective on Glenwood Ave we like the work that’s being done, and from where I sit… having been here 4 years now… We’ve never had anything that has come close to what we have now.”

Christopher Frederick
HPN Select

“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer’s expectations and budget.

NCRMA – North Carolina Retail Merchants Association
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