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Budget Maintenance

Keep your campaign in the win column.

Once a marketing budget and plan have been developed and approved by you, and finished ads have been implemented, your budget converts into a versatile tool used to maximize performance and ROI for your campaign and individual efforts.

Our unique budget tracking and allocation system is designed to facilitate quick-view accountability and to give you the intelligence you need to capture opportunity and act with confidence.

How it works:

We develop a broad framework and living document that separates out what’s been spent, what hasn’t yet been tapped and what dollars are being allocated toward specific media buys, at key times of year.

More simply, we approach budget maintenance in the following manner:
a. Here’s what you’ve spent thus far.
b. Here’s your campaign wish list and what you have left to spend.

Effective budget maintenance is all about fine-tuning.

When an opportunity arises and you want to know if there’s enough left in the budget to go after it, we’ll fine-tune and find a way.

Here’s what TMM brings to the table:

  • Transactional upkeep of your budget and spend.
  • A quarterly breakdown with simple user views.
  • A single point of contact for all budget-related questions.

To learn more about our budget maintenance process, feel free to get in touch.

Dive Deeper!

Learn more about what we can do to ignite your brand:


“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer's expectations and budget.

NCRMA – North Carolina Retail Merchants Association

The most exciting thing is we would have a meeting, we would leave with objectives, they would leave with objectives. When we came back, we were always surprised, and always pleasantly surprised...they never missed the ball.

Ed Boiar
Delve Interiors

TMM has performed beyond our expectations, acting like a true marketing partner...helping us stay on top of opportunities...

Pamela Scherer
Blue Ridge OB/GYN

We have been working with The Marketing Machine since 2011 and during that time, they have become an extension of our staff. They take the time to listen and work collaboratively, while providing new and innovative ideas to help increase brand awareness. We are fortunate to work with such a dynamic, fun and creative team that delivers top notch service.

Sharla Seidel
The Canine Health Foundation

Paul and his team at The Marketing Machine are absolutely amazing at what they do. I needed my corporate identity redesigned, sales material, and a new website. Paul took me through the process and made sure we met the deadlines that had been set. The designs and the experience was far better than I could have imagined. For the best design work, with true professionals, I highly recommend The Marketing Machine.

Braxton Bell
Owner, Braxton's Auto Advantage
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