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Branding: Develop Your Brand

Since 1998, The Marketing Machine has been building memorable brands from the ground up as well as redirecting others that may have lost their way.

What is Branding?

When does a company become a brand?

In the world of branding, true success comes from a brand’s ability to consistently embody and communicate its core essence at every touchpoint. Think of Volvo with its hallmark of safety, Disney’s unparalleled family entertainment, or BMW, “The Ultimate Driving Machine®.” These brands go beyond visual identity, living out promises that resonate deeply with their audiences. What does your brand stand for?

At The Marketing Machine, we see branding as more than just visuals. It’s about the promise your brand lives by, reflected in how you conduct business, the language your team uses, and the unique personality of your brand champions. Our approach is holistic, ensuring your brand not only stands out but stands for something meaningful.

We pride ourselves on being a blend of creativity and grit, a collective of designers, creative directors, and marketing strategists dedicated to bringing creativity to every project. Our team’s unity and dedication are what set us apart.

What does your brand look like? What does it sound like? What does it make people think and feel? Let’s talk about it.

What is a Brand Strategy?

Crafting Your Unique Path in the Marketplace

A brand strategy is the blueprint of your brand’s future, defining where you want to be and how you plan to get there. It encompasses understanding your market, identifying your target audience, and setting clear objectives to achieve your goals. At The Marketing Machine, we don’t just build brands; we craft legacies.

What does brand development entail?

Learn more about the specific functions that lead to effective brand development:

Marketing Services

Learn more about what we can do to ignite your brand:



If it’s going to be seen, it should be designed. Match books, building/vehicle wraps, annual reports, corporate collateral, signage and more. You name it, we do it ­– with taste, style and purpose.



From landing pages and design refreshes to fully developed product and corporate websites, we’ve got you covered. Responsive. Search engine optimized. Functional. User-friendly.



Think beyond stock footage and images. Under TMM’s creative leadership, our teams work with talented directors/editors and photographers to bring your original videos, motion graphic commercials and ad campaigns to life.


“The Marketing Machine has worked with InstantGMP over the past 5 years to create informative, professionally formatted content such as a new website, video production, etc. that promotes awareness of us in our target markets, and the benefits those domains can realize from our products. Their involvement has helped InstantGMP expand our presence as an expert company that develops software that reinforce Good Manufacturing Practices.”

InstantGMP Inc.

“You guys make the best stuff!”

Instant GMP

“I just wanted to say The Marketing Machine team is outstanding. Everything TMM has done for us has been top notch, Fortune 500 level. It would be hard to tell we are a small team of 9 from the video, website, and core messaging you created for us. Thank you for an amazing collaborative experience.”

Jessica Hoffman
First Analytics

“The HPN Select staff here in Raleigh appreciates the amount of work that TMM have put into our business. I know we are all over the place sometimes, but from our perspective on Glenwood Ave we like the work that’s being done, and from where I sit… having been here 4 years now… We’ve never had anything that has come close to what we have now.”

Christopher Frederick
HPN Select

“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer’s expectations and budget.

NCRMA – North Carolina Retail Merchants Association
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