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Branding Fundamentals

I have always been fascinated with branding, and how we, the consumers, establish relationships with companies and their products or services. I believe the stronger and more focused a brands execution is, the more it resonates with potential customers and…

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Branding and Momentum

The many facets of branding continually fascinate me, and how we, the consumers, are motivated to establish relationships with companies and their products or services. Many of these developments take place in our subconscious and happen over time. Another element…

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Branding principles: familiarity

It's no surprise that I spent a good amount of time over the past 15 years or more thinking about principles of branding, about how we go from knowing nothing about a product or a company to loving it (or…

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