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The Top 3 Essentials for a Good Logo - theMmachine

The Top 3 Essentials for a Good Logo

Logos are everywhere—you probably see more logos than ads each day, or over 6,000 a day—so when it’s time to create or refresh yours, it pays to prioritize these top 3 essentials for a GOOD logo: Expresses the brand’s essence,…

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A professional site designed by a qualified web design agency is essential to enable prospective customers to find you and view your company as credible and trustworthy.

Top 7 Reasons Your Business Needs a Website in 2020

Digital technology has caused a complete shift in the way people shop and do business. The latest statistics available show that in 2018, approximately 1.8 billion people worldwide purchased goods online. Even if you aren’t in a type of business…

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Brand Narratives and How They Benefit You - theMmachine

Brand Narratives and How They Benefit You

A narrative is a story, or a spoken or written account of events. Building a brand narrative is the cornerstone of your brand strategy, built on information about your mission and values, your backstory and the results you want to…

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How to Build an Effective Brand Positioning Statement - theMmachine

How to Build an Effective Brand Positioning Statement

Discover how to build a brand positioning strategy that sets your company apart.  It’s easy for marketers to talk ad nauseum about brand positioning, but many small- to medium-sized business owners simply have no idea what it means. You’re too…

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